Play Orbit created and facilitated a “design jam” workshop for the University Musical Society, who partnered with the University of Michigan’s Ross School of Business to explore new economic vehicles that sustain both artists and the performing arts. The event was structured by the design arc Play Orbit designed for Ross’ Business + Impact (B+I) +Impact Studio, so the team at B+I created an overview of our workshop on their website. Joining us was Wynton Marsalis, a creative force who uniquely stands at the intersection of business and the arts.
The workshop’s Central Question: How might we use new tools of organizing to create more equitable vehicles for artists to reach audiences and preserve what is sacred in the performing arts?