Central Question: "How might we use population health data to help alleviate poverty?"
The Innovation Studio asked Play Orbit to lead a interdisciplinary team (Ross School of Business, School of Information, School of Design) on a 10 week project.* The Studio's client was Sharon L.R. Kardia, Ph.D and Professor of Epidemiology. Working with Sharon and her team, the design team developed an evidence-based approach to help address the wicked problem of poverty. The team identified the factors that make poverty a nearly inescapable feedback loop, and made visible the patterns linking health conditions to upstream determinants.
At the core of Traceroot (final prototype), is the ability to link big data to population health data, calculate the cost of inaction versus the investment in eradication over a longer time frame, creating an easy to use tool that can be localized to help do-gooders build an evidence-based case for funding great work.
* Play Orbit lead and facilitated the project, but it is the amazing interdisciplinary team members who are responsible for the great work, integrative thinking and so much more!